Starting a SaaS (Software as a Service) product sounds exciting.
You think of an idea.
You build the website.
You design the dashboard.
You launch.
But then…
No users. No sales. No feedback.
So what is the biggest issue?
❌ The Real Problem: Building Before Validating
Most founders make one big mistake:
They build the product first… and look for users later.
This is dangerous.
Because maybe:
- Nobody actually needs your product.
- The problem is not painful enough.
- People already use another solution.
- Or they don’t want to pay.
You spend months coding… and then realize the idea was wrong.
That hurts.
💡 Simple Example
Imagine you build a SaaS tool that tracks how many times someone opens their laptop per day.
It sounds interesting.
But ask yourself:
- Is this a real problem?
- Are people actively searching for this?
- Will someone pay $10 per month for this?
If the answer is no… then building it is a waste of time.
🚀 What You Should Do Instead
Before writing code:
1. Talk to People
Ask your target users:
- What problems do you face daily?
- What tools do you currently use?
- What do you hate about them?
2. Validate the Idea
- Create a simple landing page.
- Explain the solution.
- Add a “Join Waitlist” button.
- Run small ads or share in communities.
If nobody signs up… that’s a sign.
3. Solve One Small Pain
Don’t build a big product.
Solve one small painful problem really well.
Small problem → Clear solution → Easy to sell.
⚠️ Other Common SaaS Issues
- Trying to build too many features.
- Competing with big companies too early.
- Bad pricing strategy.
- Not marketing early.
- Quitting too fast.
🎯 Final Advice
Starting a SaaS product is not about coding.
It’s about:
- Finding a real problem
- Solving it simply
- Testing fast
- Improving based on feedback
Build less.
Validate more.
Launch faster.
That’s how you win.